Post by amirmukaddas on Mar 13, 2024 0:35:29 GMT -5
How to identify the areas to be covered with the co-occurrences of latent concept + keyword in the semantic field expansion strategy aimed at positioning in search engines. semantic context I've talked about it now, so I might as well spill the beans, also because over the weekend I was contacted by dozens of lurkers who, after reading about how I positioned the invisible orthodontic key , asked me question after question. I'll answer here, once and for all. First of all I identified the two latent concepts of anxiety and embarrassment . As "latent" they were not already clearly expressed with respect to the contexts close to the invisible dental braces.
How did I find them? The last thing to do was to identify the personas for a simple reason that Alex Giordano also talks about in Societing Reloaded . Personas serve to identify users' motivations, expectations and objectives that guide online Denmark Telegram Number Data behavior, personal tastes, moods and shared values. Behaviors are discretized, users locked into damned boxes. The concept of personas (and for Alex marketing in general) no longer works, because in the meantime the web has fluidized and shuffled the cards in such a way as to make segmentations within a reference audience irrelevant. Representative models of the target no longer exist, social representations of cognitive problems exist within the same culture . Completely different people can have similar representations. It is on this kind of representations that I base many of my reflections.
Social representations and social complexity My reflections led me to shift attention from the characteristics of users who have problems to the characteristics of the problems . If you think about it, it's elementary: if people behave inconsistently, because people are inconsistent, it is their concerns that we must look at directly, not their personal characteristics, even more so today, when we have the tools for sentiment analysis and social media monitoring and we can mathematise the opinions around a brand in an increasingly precise way. Today I can identify the contexts in which it is necessary to "enter" and the words to co-occur in order to create value and at the same time bring my latent concepts closer to the keywords of interest in order to bring my website, already closer to latent concepts, to Google's attention.
How did I find them? The last thing to do was to identify the personas for a simple reason that Alex Giordano also talks about in Societing Reloaded . Personas serve to identify users' motivations, expectations and objectives that guide online Denmark Telegram Number Data behavior, personal tastes, moods and shared values. Behaviors are discretized, users locked into damned boxes. The concept of personas (and for Alex marketing in general) no longer works, because in the meantime the web has fluidized and shuffled the cards in such a way as to make segmentations within a reference audience irrelevant. Representative models of the target no longer exist, social representations of cognitive problems exist within the same culture . Completely different people can have similar representations. It is on this kind of representations that I base many of my reflections.
Social representations and social complexity My reflections led me to shift attention from the characteristics of users who have problems to the characteristics of the problems . If you think about it, it's elementary: if people behave inconsistently, because people are inconsistent, it is their concerns that we must look at directly, not their personal characteristics, even more so today, when we have the tools for sentiment analysis and social media monitoring and we can mathematise the opinions around a brand in an increasingly precise way. Today I can identify the contexts in which it is necessary to "enter" and the words to co-occur in order to create value and at the same time bring my latent concepts closer to the keywords of interest in order to bring my website, already closer to latent concepts, to Google's attention.